In a broad sense, the options can be classified as follows: Each side had a position as to what they wanted to happen: Apart from that, the input of the model into the marketing plan is not essential.
Method[ edit ] An interaction as a sequence of confrontations where the card table  changes as the parties struggle to eliminate their dilemmas  Confrontation analysis looks on an interaction as a sequence of confrontations. It took two actions: The situation changed to that of the Second Card Table: The UN said it would use air strikes.
The card tables or are isomorphic to game theory models, but are not built with the aim of finding a solution. All other options receive a score of 0.
Defence Strategy The defence strategy is based on threats and strong points. Growth Strategy The growth strategy is based on opportunities and strong points.
Firstly, it withdrew its forces from the positions where they were vulnerable to being taken hostage. In our first example above, when we completed the confrontation Confrontation matrix alone, the matrix informed us we should consider O1-S2 as an important O1 column option, however, after working as a team it Confrontation matrix telling us we should concentate on O1-S1.
Look at the different internal options strengths and weaknesses and assign a score of 3 to the best one, a score of 2 to the next best option, and a score of 1 to the next best option. The Bosnian Serbs had Bosniak enclaves surrounded and were threatening to attack.
By doing this the aim is to identify the most important strategic issues the organization is facing. Confrontation analysis then specifies a number of precisely defined dilemmas  that occur to the parties following from the structure of the card tables.
Strength 1,2,3 - Weakness 1,2,3 - Opportunities 1,2,3 - Threats 1,2,3 are now bound to each other via this model. This time, however, the Bosnian Serbs believed them. Using the scheme described above, a completed matrix will look something like this.
The Bosnian Serbs said they would attack the enclaves, but the UN did not believe them. For each decision each party communicates what they would like to happen their position  and what will happen if they cannot agree the threatened future.
These interactions produce dilemmas  and the card table changes as players attempt to eliminate these. It has been turned to defence,  political, legal, financial  and commercial  applications.
The Bosnian Serbs wanted see 4th column: In the situation at the start the Bosnian Serbs have no dilemmas, but the UN has four.
This is external factors where the organisation can improve itself through its weak points. The Bosnian Serbs NOT to attack the enclaves The Bosnian Serbs to withdraw their heavy weapons If no further changes were made then what the sides were saying would happen was see 1st column: By changing well in the future.
During each confrontation the parties communicate until they have made their positions  clear to one another.
The Bosnian Serbs modified their position to eliminate their dilemmas. In a marketing plan, the Confrontation Matrix often plays an important role. Continue working left to right across the matrix until you have completed the column for the final threat. This is the idea mix, allowing the company to do what it is good at when the opportunity arrives.
Confrontation analysis does not necessarily produce a win-win solution although end states are more likely to remain stable if they do ; however, the word confrontation should not necessarily imply that any negotiations should be carried out in an aggressive way.
Such prediction requires not only analysis of the model and its dilemmas, but also exploration of the reality outside the model; without this it is impossible to decide which ways of changing the model in order to eliminate dilemmas might be rationalized by the characters.
How does the Confrontation Matrix work? If no further changes were made then what the sides were saying would happen was see 1st column: One simple mechanism to complete the confrontation matrix is as follows:14 Free SWOT Analysis Templates.
14 Free SWOT Analysis Templates Sticky Bar Title. Want a more collaborative, real-time SWOT analysis template? Try Smartsheet for Free For a variation on the 2x2 matrix, this SWOT analysis template puts the categories into a diamond shape divided into four sections.
The different colors help each section to.
In this article we describe the Confrontation Matrix is actually a component of the SWOT Analysis whereby strong and weak points are "confronted" with opportunities and threats with the aim of developing a good strategy.
Aug 12, · So in the chapter of the confrontation matrix, you’ll simple describe the options that you’ve found to be useful. When you’ve done all of this, you can move on to yet another matrix, which is the strategic options matrix in the Strategic Options chapter.
What is a SWOT analysis? Description. A SWOT analysis is a tool, used in management and strategy formulation. It can help to identify the Strengths, Weaknesses, Opportunities and Threats of a particular company.
A tool to combine the internal factors with the external factors is the Confrontation Matrix. Opportunities. A Confrontation Matrix is a tool which is used to further analyse the output of a SWOT analysis. It allows you to analyse each different combination of strength, weakness, opportunity, and threat.
It allows you to analyse each different combination of strength, weakness, opportunity, and threat. Confrontation analysis (also known as dilemma analysis) is an operational analysis technique used to structure, understand and think through multi-party interactions such as negotiations.
It is the underpinning mathematical basis of drama theory.Download