There are thousands of pressure groups, some focus on environment problems, animals right and so on. Fact 2 Data Protection Act — The data protection act protects the rights of those individuals on whom data is held.
They try to pressure businesses into operating in a certain way and prevent them from doing things they think is wrong or immoral. ASA identifies the key areas where some people might find language used unacceptable, such as when referring to sex, use of strong language, mocking of peoples religion or spiritual beliefs, offending on grounds of gender, sexuality, race, religion, age or disability and must not show people in a demeaning way.
It sets rules and standards for businesses to follow keep within legal framework, protect customers from misleading claims, create an even footing for advertisers etc.
This constraints marketing in a business because it must make sure it is following all the rules and regulations stated in this act. They can be considered a constraint to marketing because businesses will have to try their best to keep each and every pressure group happy to avoid bad publicity.
BTEC Business Marketing P2 Describe the limitations and constraints of marketing Essay Fact 1 Budgetary constraints — A marketing department, like all departments, will receive a budget which they have to work with.
Consumers can complain or appeal to regulatory bodies such as ASA if they feel a business has not compiled with the Need essay sample on "BTEC Business Marketing P2 Describe the limitations and constraints of marketing"? Fact 5 Acceptable Language- Businesses must use acceptable language when advertising.
It means that if a business breaks the rules and regulations mentioned in this act they will have to face legal punishments.
Fact 6 Trade Descriptions Act — This act makes it a criminal offence to apply a false description to any goods, apply misleading advertisements, make misleading statements about price or apply a false description to facilities, services or accommodation.
The act limits how businesses uses their customers information Fact 3 Regulatory bodies — These are self-governing agency responsible for exercising independent authority over some area of business activity, such as ASA Advertising Standards Authority which promotes and maintains the British code of Advertising, Sales Promotion and Direct Marketing.
Regulatory bodies constrain marketing in businesses because it means they have to keep within the standards and rules set and failure to do so can result in bad publicity, problems with the OFT and their advertisements being removed from television, radio etc.
This constrains businesses because they need to make sure everything they use in advertising is acceptable. This is exactly what the business has to be careful of.
It impacts any business that holds personal information on their customers. In some businesses, especially smaller ones, a small budget may be given, meaning that the marketing department will have to spend their money carefully and it could limit what they can purchase.P2: Describe the limitations and constraints of marketing Limitations These refer to the limitations and restrictions that may prevent a business or organisation from certain actions.
Level 3 BTEC Business Unit 3 -P2 $ Also available in bundle from $ Add to cart. Add to wishlist. 0 (5) Level 3 BTEC Business Unit 3 -P2 describe the limitations and constraints of marketing. Preview 1 out of 7 pages.
share via Facebook Twitter Report abuse. Also available in bundle (3) Level 3 BTEC Business Unit 3. An excellent assignment which meets the criteria for P2 - Introduction to Marketing - BTEC Level 3 Extended Diploma in Business.
P2 - Describe the limitations and constraints of marketing. An excellent assignment which meets the criteria for P2 - Introduction to Marketing -.
BTEC Level 3 Diploma in Business Question: Unit 3 – Introduction to MarketingBTEC Level 3 Diploma in BusinessP1- describe how marketing techniques are used to market products in two organizations.P2- describe the limitations and constrains of marketing.M1- compare marketing techniques used in marketing products in Two organizations.
Answer. Btec Business Level 3 Unit 1 P1 Essay Words | 6 Pages. Two businesses on our doorstep NHS Describe the types of business, purpose and ownership of two contrasting businesses The National Health Service (NHS) is an organisation in the Public sector, this means that it is provided and funded by the government through taxes, and it provides a service.
P2: Describe how selected organisations use internet marketing Teacher BTEC M.T van Riessen Deltion College Zwolle - Mention what organisations you selected and what type of.Download